16/10/2025 – Antwerp, Belgium
Do you ever ask yourself why potential customers are increasingly choosing the competition, while you have years of experience and expertise? Why they are more likely to turn to that other contractor, painter or installer, even though you are the expert in your area?
In the Flemish construction industry, this is a common problem. The industry is crowded and increasingly, customers’ buying process starts online, through AI systems such as ChatGPT, which do not show traditional search results, but provide immediate answers. Are you in those answers?
It used to be simple: a top Google position and word of mouth ensured full schedules. Today, people increasingly seek their answers from AIs like ChatGPT or other generative systems. These don’t provide long lists of websites, but instant, compiled answers.
Here comes the crucial difference: if your company does not appear in those answers, then customers simply cannot choose you. Are you the best carpenter or the fastest roofer, without a mention in this new digital world you are invisible.
GEO stands for Generative Engine Optimization. It is the new step after SEO, focused on making your brand visible in the answers of generative AIs.
Those AIs determine which companies to mention based on their “confidence” in knowing your company. If the AI doesn’t know you, you don’t get mentioned, period.
Take contractor De Bouwmeester, busy, reliable and with qualities few others could match. Yet they found that assignments remained outstanding despite good word-of-mouth advertising. Their website scored average, but they were not mentioned in AI-driven search queries as “best renovation company region of Antwerp.”
With GEO’ s help, their online profile was thoroughly addressed: from structured data on the website to consistent mentions on external platforms and a content strategy that AIs “read” like a book. Within weeks, they did get mentioned in relevant AI responses and the inflow of quotes grew visibly.
Research shows that about 60% of online influence comes from your own website: good structure, clear content and technical optimizations are crucial.
But just as important is the other 40% that comes through external channels. Google Company Profile, review platforms and sectoral databases where your company needs to be visible and score consistently.
GEO connects those two worlds. It ensures that your knowledge and authority are balanced so that generative AIs not only recognize your business, but recommend it.
As a specialist in Generative Engine Optimization, Geo Limo guides companies through that necessary transition. We help you with:
With Geo Limo, you not only beat the competition in traditional search engines, but also win in the future of search.
In conclusion, it is simple: those who are not mentioned by AIs fall away from the digital landscape. Especially in a crowded industry like construction where trust and visibility are essential.
Want to get your business ready for the future? Request your free GEO scan from Geo Limo today and find out where your opportunities lie.
