AI Prompt Monitoring: Understanding how AI talks about you

What do AIs like ChatGPT say about your brand? Are you mentioned as an expert in your industry? Or completely ignored? You’ll only know through AI prompt monitoring – an indispensable pillar within any effective Generative Engine Optimization (GEO) strategy.

In this guide, we explain what AI prompt monitoring is, why it is crucial for modern visibility, how to implement it, and what tools and tactics we use at Geo Limo

What is AI prompt monitoring?

AI prompt monitoring is the systematic testing and analysis of what generative AI models such as ChatGPT respond to specific queries (prompts) within your field or niche.

So you monitor not only how often you are mentioned, but also:

Whether you are called
In what context (positive, neutral, negative)
What sources AI uses to arrive at those answers
Which competitors are visible

The goal is clear: make sure your brand is structurally recognized, trusted and cited in AI responses.

Why is prompt monitoring essential for GEO?

Prompt monitoring is to GEO what keyword tracking is to SEO. Without understanding what AIs are “saying,” you can’t optimize for visibility within AI-driven search engines.

AIs work differently than search engines:

SEO (classical)

Positions in Google
Keyword rankings
CTR / bounce rate

GEO / AI prompt monitoring

Mention in generated responses
content + context
AI trust and entity listing

With AI prompt monitoring, you can:

See if your brand is mentioned in AI responses
Gain insight into which prompts are scoring or not scoring
Strategically fine-tune your content, entities and resources
Grabbing the lead over competitors who were still blind

How does AI prompt monitoring work in practice?

At Geo Limo we use a proven 5-step process to measure and improve AI visibility:

Prompt analysis: what are users asking AI to do?

We start by collecting prompts your target audience asks, such as:

“What is the best online marketing agency in Belgium?”
“How do I optimize my site for ChatGPT?”
“What are good tools for B2B SEO?”

We rely on:
Conversation – and search intent research
AI user forums (Reddit, Quora, etc)
Prompt logging tools
Your own customer questions

Result: a list of 50-200 relevant prompts by sector or niche.

02

Multi-platform prompt testing

We test in all prompts manually and automatically:

ChatGPT 4 (with browsing and plugins)
Bing Copilot / Edge Chat
Google SGE (if available in your market)
You.com

For each answer, we note:

Is your brand mentioned?
Is a competitor mentioned?
What sources are cited?
What tone-of-voice does the AI use?

Result: insight into your presence by prompt and platform.

03

Analysis: why are you mentioned or not mentioned?

We use AI and human judgment to analyze:

Is your brand recognized as a trusted entity?
Is your content included in displayed resources?
Is your brand missing from key knowledge graphs?
Have you applied structured data that helps AIs?

Result: explanation of why you are scoring or not, and where you need to make adjustments.

04

Improvement action: optimize content, entities and citations

Based on the analysis, we make adjustments:

Develop new or improved Q&A content
Add structured data (FAQPage, Person, Organization)
Guest blogs and citation campaigns on domains that use AIs
Strengthen author profiles (LinkedIn, Wikidata, etc.)

Result: increased likelihood of mention in relevant responses.

05

Continuous monitoring & dashboards

We set up monthly or quarterly reports with:

Mention rates by prompt
Trend line over time by AI platform
Comparison with competitors
Top opportunities and new prompts

Result: a concrete measurable system to track your GEO impact.

Examples of monitoring questions (by niche)

For B2B SaaS:

“What are the best agencies for go-to-market strategy in Europe?”
“Who helps with content strategy for technical software?”

For legal service providers:

“Which lawyers specialize in data breaches in the Netherlands?”
“What to do after layoff? [AI source]”

For e-commerce:

“What are reliable web shops for niche product X?”
“Who are experts in conversion optimization via AI?”

Your brand should be right there in the answer.

What does AI prompt monitoring get you

Objective visibility within AI ecosystems
Understanding your brand position relative to competitors.
Concrete prompts that generate conversions
Basis for strategic content choices
Data to improve entities, content and citations targeted

Prompt monitoring is not a luxury. It is the new form of findability analysis.

Request your free AI prompt scan

Wondering if your brand is mentioned in AI answers?

Request a free scan and receive within 5 business days:

An analysis of 15 relevant prompts
By platform: mention yes/no, context and sources
Action items to improve your attendance