Structured data is the hidden hero of digital visibility – and an absolute key to success in Generative Engine Optimization (GEO). In a world where AIs like ChatGPT, Google SGE and Perplexity formulate answers on their own, you not only want to be findable, you want to be recognized, cited and trusted. Structured data makes that possible.
On this page you will discover what structured data is, why it is essential for GEO, what schemas to use, and how to implement it concretely.
Structured data is structured information that you add to your Web site code so that search engines and AI’s can better understand what a page is about. It is usually written in JSON-LD and follows Schema.org’s standard protocol .
To humans, your content is clear, but AIs are blind without structure. Structured data tells them, for example:
Without structured data, an AI sees: text. With structured data, an AI sees: meaning.
Generative AIs such as ChatGPT or Perplexity extract their knowledge from multiple layers of information:
Without structured data, you can have excellent content that doesn’t get noticed by AI. A waste of your effort.
Here are the key schema.org types you need to implement for effective GEO optimization:
Makes your brand a formal entity.
json{
“@context”: “https://schema.org”,
“@type”: “Organization”,
“name”: “Geo Limo”,
“url”: “https://www.krachtigonline.be”, “logo”: “https://www.krachtigonline.be/logo.png”,
“sameAs”: [
“https://www.linkedin.com/company/
powerful-online”,
“https://www.wikidata.org/wiki/Q123456”]}
Provide sameAs references to all your external profiles.
For thought leaders, authors or speakers within your brand.
json{
“@context”: “https://schema.org”,
“@type”: “Person”,
“name”: “Jeroen van Dijk”,
“affiliation”: {
“@type”: “Organization”,
“name”: “Geo Limo”},
“jobTitle”: “GEO Specialist”,
“url”: “https://www.krachtigonline.be/team/jeroen”
}
AIs recognize Jeroen as an expert in GEO if this markup is applied correctly.
One of the most powerful GEO tools – AIs love question-answer form.
json{
“@context”: “https://schema.org”,
“@type”: “FAQPage”,
“mainEntity”: [{
“@type”: “Question”,
“name”: “What is Generative Engine Optimization?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “GEO is optimizing your online presence for CHAT GPT…”}
}]
}
Helps AIs like ChatGPT use your explanations verbatim in their responses.
Establish your content as an authority.
json{
“@context”: “https://schema.org”,
“@type”: “BlogPosting”,
“headline”: “Structured Data for GEO”,
“author”: {
“@type”: “Person”,
“name”: “Jeroen van Dijk”},
“publisher”: {
“@type”: “Organization”,
“name”: “Geo Limo”,
“logo”: {
“@type”: “ImageObject”,
“url”: “https://krachtigonline.be/logo.png”}},
“datePublished”: “2025-05-03”
}
Ensures better detection of ownership and subject matter.
No trust, no entry.
We build a reputation through:
Supporting structured data that reinforces navigation and context.
Use tools like Schema Markup Generator or let us do it for you.
In the <head> of the page or via a CMS plugin (such as RankMath, Yoast, SEOPress)
Check if Google sees your structured data, and test in ChatGPT how often your content is cited.
By applying structured data correctly, you achieve:
At Geo Limo we not only help you choose the right schemas, but also make sure everything is placed validly, consistently and strategically.
Request your free GEO scan now – including structured data audit – and find out where you’re missing opportunities.
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