Generative Engine Optimization (GEO): Dominating with ChatGPT and Other AI Models

Welcome to Geo Limo, the leading Belgian agency specializing in GEO marketing for companies that want to stay visible in an AI-driven world.

SEO is not dead - it has evolved.

Generative Engine Optimization (GEO) is the next step.

What is GEO Limo?

GEO Limo is a specialized GEO marketing agency and AI marketing agency for Flemish SMEs. We help companies increase their visibility on AI platforms such as ChatGPT, Perplexity, and Gemini.

Because online search is changing rapidly. People are increasingly using AI tools to find companies, products, and services. That’s why it’s important for small and medium-sized businesses to keep pace with this evolution right now.

Flemish SMEs need greater visibility, more trust, and, above all, more customers. With GEO and AI marketing, you increase the likelihood that your business will be mentioned when potential customers ask questions on AI platforms.

You’re there when someone is actively looking for a solution. By optimizing your website, content, and online authority, AI systems can better understand who you are, what you do, and why your business is relevant.

Because this is the future of online visibility. Companies that invest now in GEO, AI-driven visibility, and generative search optimization are building a strong lead over competitors who haven’t started yet.

Why choose GEO and AI marketing?

Are you finding it increasingly difficult to attract new customers?

Many Flemish SMEs have been investing in websites, SEO, and online advertising for years. Yet online search behavior is changing rapidly. Today, potential customers are increasingly using AI platforms such as ChatGPT, Perplexity, and Gemini to find companies, products, and services.

GEO (Generative Engine Optimization) and AI marketing focus on a single goal: ensuring your business appears in AI-powered search engines. When someone asks a question about your industry, region, or services, you want your business to be recommended as a reliable solution.

Whereas Google used to be the main focus, users are now increasingly getting direct answers from AI systems. Companies that fail to adapt to this trend risk becoming less visible to potential customers. Businesses that invest in GEO and AI marketing now are building a competitive edge while many competitors are not yet active in this area.

By optimizing your website, content, and online authority for AI platforms, you increase the likelihood that your business will be featured when potential customers are actively searching for a solution. That means greater visibility, greater trust, and more high-quality leads.

AI search engines are no longer a thing of the future. They are already being used every day by consumers and businesses. Just as SEO offered a competitive advantage ten years ago, GEO now offers a unique opportunity to strengthen your market position. Those who invest in AI discoverability now will reap the benefits in the years to come.

In that case, GEO or AI marketing isn’t a luxury, but a logical next step toward reaching more customers and achieving sustainable growth.

How does GEO Limo work?

Bovenaan scoren in AI modellen

Step 1: How visible is your company on AI platforms today?

We start with a comprehensive analysis using our GenRank tool. This allows us to boost your visibility within ChatGPT, Perplexity, Gemini and other AI platforms. Instead of guessing, you’ll get a clear picture of where your business stands today.

What exactly does GenRank map out?

We analyze how often your business is mentioned, for which search queries you appear, and how strong your position is compared to the competition. This allows us to identify not only what’s already working well, but more importantly, where the greatest opportunities for growth lie.

Who are your competitors in the AI search engine market?

Often, these aren’t always the same competitors as those on Google. That’s why we’re investigating which companies are currently recommended most frequently by AI platforms within your industry and region.

Where are the remaining opportunities for your business?

The greatest gains are usually found in search queries where your business has little or no visibility. Thanks to GenRank, we can pinpoint exactly which topics, services, and search queries deserve extra attention to boost your visibility.

What happens after the analysis?

Based on the results, we develop a targeted SEO strategy. We optimize your website, content, company information, and online authority so that AI platforms better understand your business and recommend it more often to potential customers.

Why do we work this way?

Because successful GEO and AI marketing starts with data. By first assessing where you stand today, we can focus our efforts on increasing your visibility, building your authority, and ultimately attracting more customers.

Step 2: For which search terms do you want your business to be found?

For which keywords and search queries does your company want to be visible?

After assessing your company’s current visibility, we’ll determine which search queries are most important for your business. We’ll investigate the questions, problems, and search terms that potential customers use when looking for your products or services.

How do we map this out?

To do this, we use Ahrefs and Google Search Console, two powerful data sources that help us make strategic decisions.

With Ahrefs , we analyze the search volume of thousands of keywords within your industry. We see how many people search for specific topics each month, which related search terms are popular, and where interesting opportunities lie. In addition, we gain insight into the competition and the difficulty of ranking for specific search queries.

Via Google Search Console we analyze the performance of your website. We can see exactly which search queries bring visitors to your website, how many impressions and clicks these search terms generate, and how your rankings evolve over time. This data is based on real user search queries and provides valuable insight into where your business is already visible today.

Why do we look beyond the numbers alone?

Data from Ahrefs and Google Search Console provides an excellent foundation, but successful GEO goes beyond historical figures. Both tools mainly show what people have been searching for in recent months. That’s why we also look at new trends, changing search behavior, and the questions users are increasingly asking AI platforms like ChatGPT and Perplexity.

Why do we analyze both keywords and prompts?

People search in different ways these days. Some users still type short keywords into Google, while others ask detailed questions of AI tools. By analyzing both types of search behavior, we’re building a strategy that’s ready for both traditional search engines and generative search platforms.

The result?

A clear list of the most important keywords, topics, and AI prompts for which your business wants to be visible. Based not only on what works today, but also on where tomorrow’s opportunities lie.

Step 3: What steps does GEO Limo take to improve your online visibility?

How does a GEO marketing agency increase your company’s visibility on ChatGPT, Perplexity, and other AI platforms?

Once we’ve identified the search terms for which your business wants to appear, we’ll begin implementing effective optimizations. We’ll focus on two key areas: your website and your presence on external platforms. The goal is simple: to structurally improve your visibility in AI so that your company is recommended more often when potential customers are looking for a solution.

Website Optimization

Why does the website remain so important?
AI platforms obtain a large portion of their information directly or indirectly from websites. That is why your website must be technically robust, with clear and reliable content.

What optimizations are we implementing?

  • Implementation of structured data so that AI systems can better understand who your company is, what services you offer, where you operate, and which pieces of information are related. Where many companies stop at basic data, we go deeper: we also structure services, FAQs, reviews, locations, authors, blog posts, and relevant company information.
  • Development of a strategic blog section focused on your target audience’s most important search terms, prompts, and questions.
  • Add comprehensive Q&A pages that align with how people search within AI platforms such as ChatGPT and Perplexity.
  • Expanding and optimizing existing content so that key topics are covered more comprehensively, clearly, and with stronger supporting evidence.
  • Strengthening your online authority through high-quality backlinks from relevant websites in your industry.
  • Optimize reviews and customer ratings to build more trust, credibility, and proof of your business’s value.

External platforms

Why do we look beyond your own website?

An experienced GEO marketing agency knows that AI platforms don’t base their answers on a single source. They gather information from various websites, business directories, knowledge platforms, social networks, and niche websites. That’s why we build your online authority beyond your website.

What services do we provide?

  • Identifying the key external platforms within your industry and region.
  • Creating and optimizing company profiles on relevant websites.
  • Strategically linking platforms to make your digital presence more consistent and stronger.
  • Publishing expert content that showcases your knowledge, experience, and reliability.
  • Creating valuable Q&A content on platforms where your target audience actively searches.
  • Utilizing specialized niche platforms that vary by industry and are often particularly important for AI discoverability.

Is the same approach suitable for every company?

No. Every industry has its own platforms, information sources, and opportunities. What works for a construction company is very different from what works for a law firm, marketing agency, or software company. That’s why we develop a customized approach for each client, based on their industry, target audience, competition, and growth potential.

The result?

As a specialized GEO marketing agency , we build a strong online presence that helps AI platforms better understand your business, trust it more often, and ultimately recommend it more frequently when potential customers are searching for your products or services. The ultimate goal is greater visibility in AI, increased online authority, and more high-quality leads for your business.

Top 5 Tips for Getting Better Scores in ChatGPT

How can you get a higher score on ChatGPT?

Achieving better results with ChatGPT starts with clear signals. AI platforms need to understand your business, trust it, and be able to match it with the right questions. A specialized GEO marketing agency can help you systematically build those signals.

01

Why is topical authority so important?

ChatGPT tends to favor companies that cover a topic in full.

  • Don’t create individual pages; instead, create complete content clusters
  • Use service pages, blogs, case studies, and FAQs
  • Answer the most important questions your target audience has
  • Demonstrate expertise in a single, well-defined niche

02

Why should you optimize for questions?

People don’t ask ChatGPT for individual keywords, but rather complete questions.

  • Create compelling Q&A content
  • Use real customer questions as a starting point
  • Write about problems, solutions, and choices
  • Think in terms of prompts such as: “What kind of specialist do I need?”

03

Why is it important for your business to be listed consistently across all platforms?

AI platforms compare information from multiple sources.

  • Use the same business name everywhere
  • Clearly list your services and service area
  • Optimize profiles on relevant platforms
  • Ensure that the information on your website, Google Business Profile, and external websites is consistent

This boosts both your credibility and your visibility in AI.

04

Why is structured data so powerful?

With structured data , you provide AI systems with additional context about your business.

  • Add a map showing the organization, services, and locations
  • Organize FAQs, reviews, and blog posts
  • Link authors, expertise, and company information
  • Go beyond the standard default settings

An experienced GEO marketing agency uses this to build a clear data structure that helps AI platforms accurately understand your business.

05

Why are external brand mentions important?

ChatGPT doesn’t just look at your website.

  • Post on industry websites
  • Listings on niche platforms
  • Build high-quality backlinks
  • Work on reviews and expert content
  • Make sure external sources back up your expertise

A good GEO marketing agency will identify which platforms have the greatest impact within your niche.

What's the biggest opportunity today?

Many companies still focus primarily on traditional SEO. As a result, there is a significant opportunity today in AI-driven discoverability.

  • Less competition than on Google
  • Build authority more quickly within AI platforms
  • A better chance of being mentioned in ChatGPT and Perplexity
  • A significant head start for companies starting out now

SEO vs. GEO: What's the Difference?

Is GEO replacing traditional SEO?

No. We don’t view GEO as a replacement for SEO, but rather as a powerful complement. SEO remains important for visibility on Google, while GEO focuses on discoverability in AI through platforms such as ChatGPT, Perplexity, and Gemini.

SEO helps your business rank higher in traditional search engines.

Think of search terms such as:

  • Roofing Contractor in Antwerp
  • Bookkeeper for SMEs
  • Web Design Agency Kempen
  • General contractor for complete renovation

You want to rank high in Google’s search results.

GEO, or Generative Engine Optimization, helps your business get featured in responses from AI platforms.

For example, when someone asks:

  • Which roofer has good reviews?
  • Which marketing agency helps small and medium-sized businesses generate more leads?
  • Which contractor specializes in renovations?
  • Which accountant is right for a growing business?

You don’t just want to be found here—you want to be recommended.

Many signals that are important for SEO are also valuable for GEO.

Consider:

  • Compelling content
  • Good website structure
  • Backlinks
  • Reviews
  • Authority
  • Clear company information
  • Relevant external references

A strong SEO foundation therefore makes it easier to improve your performance within GEO as well.

Because AI platforms work differently than Google. They don’t display a traditional list of search results, but instead provide direct answers and recommendations. That’s why your content needs to be optimized not only for keywords, but also for questions, context, expertise, and trust.

A specialized GEO marketing agency looks beyond Google rankings. We analyze your company’s current visibility on AI platforms, identify which competitors are mentioned there, and pinpoint the signals needed to strengthen your position.

A GEO marketing agency focuses on, among other things:

  • FAQ content
  • Structured data
  • Subject matter expert
  • External platforms
  • Reviews and reputation indicators
  • Brand mentions outside your website
  • Content that aligns with natural language and AI prompts

Because search behavior is changing rapidly. Customers don’t just use Google; they’re increasingly asking questions of AI tools. Those who aren’t visible there are missing out on a growing channel. That’s why discoverability in AI is becoming increasingly important alongside traditional SEO.

Don’t choose between SEO and GEO—combine both.

  • SEO ensures visibility on Google.
  • GEO ensures visibility on ChatGPT, Perplexity, and other AI platforms.
  • Together, they help build a stronger online presence and create more opportunities to attract new customers.

At GEO marketing agency, we believe that the future lies in combining SEO and GEO. SEO remains the foundation, but GEO is the extra layer that companies need to ensure their visibility in tomorrow’s search landscape.

Which AI platforms are we optimizing for?

Is optimizing for ChatGPT the same as optimizing for Perplexity or Claude?

No. The basic principles are the same, but each platform works differently.
That’s why we don’t just look at discoverability in AI in general, but also at the nuances of each platform.

01

ChatGPT: Why is this important?

ChatGPT is often used for advice, comparisons, recommendations, and decision-making. For example, people ask: “Which contractor should I choose?” or “Which marketing agency helps SMEs grow?”
That’s why we optimize for:

  • High-quality expert content
  • Clear question-and-answer structures
  • Reliable brand mentions
  • Structured data
  • Expertise in specific areas

02

Perplexity: What's the difference?

Perplexity relies heavily on sources and citations. Users often see which websites support the answer. That’s why it’s important for your content to be clear, factual, and easy to cite.
Here’s what we focus on:

  • Clear definitions
  • Strong source pages
  • Comparative content
  • Up-to-date information
  • Pages that can easily be used as sources

03

Claude: What is this typically used for?

Claude is widely used for analysis, longer texts, summaries, and professional research. For Claude, in-depth, well-structured content is important.
That’s why we’re working on:

  • In-depth articles
  • Clear areas of expertise
  • Logical content structure
  • Reliable business information
  • Depth of content

04

Copilot: Why is this something you shouldn't forget?

Copilot is closely integrated with Microsoft and Bing. As a result, visibility within Bing, company data, and web sources also play an important role.
Here, we look at the following, among other things:

  • Bing indexing
  • Company Profiles
  • Website Quality
  • Structured data
  • Consistent information on external platforms

Who uses which platforms?

That varies by target audience. Some users ask ChatGPT broad questions, while others use Perplexity to compare sources, Claude for analysis, and Copilot within a professional Microsoft environment. That’s why a good GEO marketing agency doesn’t rely on a one-size-fits-all approach.

That is why we look not only at discoverability in AI in general, but also at the nuances specific to each platform.

Why are these differences important?

Because your business can be evaluated differently on each platform. A page that performs well on Google isn’t automatically the best source for Perplexity. And content that works well for ChatGPT sometimes requires a different structure than content that performs well in Copilot.

How does GEO Limo handle this?

As a specialized GEO marketing agency, we analyze the following for each platform:

  • Where your business is visible today
  • Which competitors are recommended?
  • What sources do AI platforms use?
  • What content is missing?
  • Which external platforms are relevant
  • Where the greatest growth opportunities lie

What is the goal?

Don’t just have a presence on a single AI platform—work systematically to improve your visibility across the broader AI landscape. An experienced GEO marketing agency ensures that your business is better understood, more frequently trusted, and more readily recommended within ChatGPT, Perplexity, Claude, Copilot, and future AI search platforms.

Geo marketing bureau

GEO for Experts

Is high-quality content alone enough to gain visibility on AI platforms?

Not always. Although high-quality content is an important foundation, AI platforms today look at many more signals than just a website’s content. That’s why GEO Limo also focuses on the more advanced aspects of searchability in AI.

AI platforms such as ChatGPT, Perplexity, and Gemini draw their information from thousands of different sources. The more often your company is mentioned on reliable websites, niche platforms, trade publications, and other relevant sources, the greater the chance that AI systems will recognize your brand and include it in their responses.

That is why we are actively working on:

  • Expert content
  • External brand mentions
  • Reputation Building
  • Reviews
  • Niche platforms
  • Authoritative backlinks
  • Digital Authority

AI systems seek confirmation from various sources. When your expertise is referenced in multiple places, AI platforms’ confidence in your company increases. This has a direct impact on your visibility in AI.

Just as Google visits websites using Googlebot, AI platforms have their own crawlers that analyze and process websites.

Examples include:

  • GPTBot
  • ClaudeBot
  • PerplexityBot
  • Google Extended
  • Bytespider

These systems collect information that can later be used in AI-generated responses and recommendations.

Many companies don’t realize that certain AI crawlers are sometimes blocked by the robots.txt file. As a result, AI platforms are unable to collect as much information about your website.

That is why we analyze:

  • Which AI crawlers have access
  • Which AI crawlers are blocked
  • Which pages are accessible
  • Which content can be crawled most effectively

For companies that want to maximize their visibility in AI, this can be an important technical optimization.

llms.txt is a new standard developed specifically for large language models and AI platforms.

You can think of it as an additional guide for AI systems in which you explain:

  • Who your company is
  • Which pages are important
  • Which services are prioritized
  • What content may be used as a reference

Although this technology is still evolving rapidly, we are closely monitoring developments and implementing future GEO standards where appropriate.

Because GEO goes far beyond traditional content optimization. A specialized GEO marketing agency not only analyzes what content is available, but also how AI platforms discover, interpret, and trust your business.

  • Analysis of AI citations and brand mentions
  • Monitoring AI crawlers and robots.txt
  • Implementation of llms.txt where applicable
  • Optimization of structured data
  • Strengthening external authority
  • Building a strong digital skills profile

AI platforms are increasingly being used to find suppliers, products, and services. Companies that invest in these advanced GEO technologies today are building a competitive edge that will only grow in importance in the coming years.

As a specialized GEO marketing agency, we ensure that your business is visible not only to people, but also to the AI systems that are increasingly determining which businesses are recommended. This forms the foundation for sustainable growth, greater online authority, and a stronger position within the new generation of search engines.

Why does GEO Limo work with GenRank?

Are there different tools for measuring AI discoverability?

Yes. The GEO market is evolving rapidly, and new tools that attempt to measure discoverability in AI are constantly emerging.

Well-known platforms include:

  • GenRank
  • Otterly
  • Peec AI
  • Profound
  • Rankscale

As a specialized GEO marketing agency, we believe you can’t offer advice on GEO without thoroughly testing the available technology. That’s why we’ve compared various platforms based on accuracy, ease of use, competitive analysis, and actionable insights.

  • Otterly
    Advantage: strong in monitoring AI visibility and brand mentions.
    Disadvantage: less tailored to a comprehensive strategic GEO approach for SMEs.
  • Peec AI
    Advantage: useful for tracking AI search performance and competitors.
    Disadvantage: may feel less practical when you want to translate specific optimizations into actionable steps.
  • Profound
    Advantage: excels at in-depth analysis and reporting on AI visibility.
    Disadvantage: often more complex and less accessible for smaller companies that need clear insights quickly.
  • Rankscale
    Advantage: useful for tracking visibility and performance within AI platforms.
    Disadvantage: less versatile if you want to use it to support strategic content and platform decisions in addition to tracking metrics.

After extensive testing, GenRank proved to be the best fit for our approach as a GEO marketing agency.

GenRank doesn’t just provide numbers; it also helps us understand:

  • Why a company is visible
  • Why competitors are performing better
  • Where the greatest opportunities lie
  • Which prompts are important
  • How visibility changes over time

This allows us to work much more effectively on improving our clients’ visibility in AI.

With GenRank, we analyze, among other things:

  • How often your business is mentioned
  • For which search terms is your business visible?
  • Which competitors are recommended?
  • Which AI platforms your company uses
  • How your visibility changes over time

What is our conclusion?

After comparing various GEO platforms, we found that GenRank offered the most comprehensive combination of data, competitive insights, and actionable reporting.

That is why GenRank forms the foundation of our analyses today. This allows us not only to work on improving visibility within ChatGPT, Perplexity, and other AI platforms, but also to precisely measure the impact our efforts have on your company’s online presence.

Vindbaarheid in CHAT GPT

Ready to boost your business's visibility in AI?

Why wait for your competitors to beat you to it?

AI platforms such as ChatGPT, Perplexity, Claude, and Gemini are changing the way customers find businesses, products, and services. Just as companies invested in SEO years ago to gain visibility on Google, a new opportunity is emerging today within AI search engines.

At GEO Limo, we help Flemish SMEs build this competitive edge starting today.

  • Find out how visible your business is on AI platforms today
  • Identify new opportunities and avenues for growth
  • Boost your visibility in AI
  • Build authority within your industry
  • Get recommended more often to potential customers

Companies that invest in GEO and AI marketing today are building their online visibility for years to come.

Curious to see how your company ranks today on ChatGPT, Perplexity, and other AI platforms?

Contact us for a no-obligation analysis and discover where the greatest opportunities lie for your business.

Do you want to take the first step to get started with GEO?

Request your free GEO scan today via Geo Limo.
Within 3 business days, you’ll receive a detailed overview of your status and an action plan.