Generative engine optimization (GEO): Dominate with CHAT GPT

Welcome to Geo Limo, the GEO marketing agency for companies that want to be at the forefront of the new world of CHAT GPT

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SEO is not dead - it has evolved.

Generative Engine Optimization (GEO) is the next step.

In a world where people increasingly search through AIs like ChatGPT, GEO helps you stay visible in answers that no longer show traditional search results.

At Geo Limo we fully specialize in GEO strategies. We make sure your brand, product or service is not only findable – but mentioned by ChatGPT

What exactly is GEO?

GEO stands for Generative Engine Optimization:
optimizing your online presence so that your brand, content and expertise are included in the answers of generative AI.

This is fundamentally different from classic SEO.

GEO means:
make sure AIs understand, trust and recommend you.

Classic SEO

  • Focuses on rankings
  • Based on keywords
  • Depending on links & on page SEO
  • Works with search engines

GEO

  • Focuses on being named in AI output
  • Based on entities & context
  • Dependent on authority & knowledge representation
  • Works with language models & AI agents

Why is GEO so important?

The future of search is changing now. AIs are increasingly providing direct answers without users having to click on links.
And whoever is named in that will win tomorrow’s search traffic.

If your brand is not mentioned in these answers, you will soon no longer exist online.

Why Geo Limo?

We are the first Belgian agency to specialize entirely in GEO. Where others are still working on backlinks and meta-tags, we focus on:

  • Entity-based SEO
  • Data-driven reputation building
  • Optimization for AI training sets & vector databases
  • Positioning within AI contexts
We know the game - AND the rules that are still being written.

Who is GEO relevant to?

For any brand that needs to remain findable online in the coming years:

  • Business service providers
  • SaaS companies
  • Medical or legal experts
  • Webshops and product brands
  • Thought leaders and niche authorities

Do you want your name mentioned when someone AI asks, “What is the best marketing agency for B2B SaaS in the Netherlands?” Then GEO is indispensable.

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What does GEO provide?

  • You are mentioned more frequently in AI responses
  • You build digital authority in ChatGPT.
  • You get ahead of competitors who still focus solely on SEO
  • You reach users on newer channels bypassing classic SEO
  • You strengthen your longtail and brand recognition
GEO is not a replacement for SEO - it is an essential addition for brands that want to be future-proof.

Geo Limo's 10-step plan:
this is how we beat the competition

01

AI Landscape Analysis

We investigate how your target audience searches via generative AIs. What prompts do they use? What sources are cited?

02

Entity mapping & structuring

We model your brand as a knowledge entity: linked to topics, people, locations and concepts. This is crucial to be included in AI responses.

03

Knowledge graph integration

We make sure your brand is visible in Google’s Knowledge Graph, Wikidata, Crunchbase and other datasets that AIs use for training and facts, among others.

04

Topical authority content

We build a content strategy around your expertise, focusing on depth, completeness and semantic context so that language models will trust you.

05

Creating citable sources

We publish content on platforms and domains frequently cited by AI – such as Medium, Quora, LinkedIn, niche forums and proprietary blogs.

06

AI Prompt simulations & monitoring

We test how your brand comes up on prompts in ChatGPT. Where necessary, we optimize wording and semantics.

07

Conversational SEO structure

We rewrite key content so that it fits perfectly with how AIs interpret queries. Think “question-and-answer” structures and natural semantics.

08

Citation engineering

We build smart citation campaigns in which we ensure that third parties write about you, in a way that is recognized by ChatGPT.

9

LLM feedback loops

We leverage AI interfaces to create feedback loops: what answers are your competitors citing? What language is being recognized? Where are you being missed?

10

Monthly GEO scan & strategic adjustment

Each month you will receive insights into your listing ratios in AI responses, new opportunities, and customized strategies to structurally improve.

Ready to take the GEO lead?

The AI revolution has begun – and GEO is not hype. It’s a fundamental shift in how visibility works online. Let Geo Limo be your guide in this new world. We’ll make sure you come out on top – not your competition.

Frequently asked questions about
Generative Engine Optimization (GEO)

What is the difference between SEO and GEO?

SEO (Search Engine Optimization) focuses on optimizing content for traditional search engines such as Google or Bing. This includes a focus on keywords, backlinks, metadata and technical optimization to rank higher in organic search results.

GEO (Generative Engine Optimization), on the other hand, is optimized for generative AIs such as ChatGPT. These systems often do not display a list of links, but provide a composite answer based on internal knowledge and external sources. So you optimize not to be at the top, but to be mentioned at all in an AI’s generated output.

Generative AIs get their knowledge from a combination of training data, live web content, trusted sources, and real-time scraping (e.g., via Bing in ChatGPT). Whether your brand is mentioned depends on:

  • Reputation (citations from trusted sites)
  • Structure of your content (question-answer form, clear entities)
  • Presence in knowledge graphs (such as Wikidata, Google’s Knowledge Graph)
  • Semantic relevance (context and intent of the prompt)
  • Timeliness (for tools that do real-time browsing)

So you need to make sure your brand is findable, understandable and quotable to ChatGPT.

GEO is harder to measure than SEO because there is no universal “ranking” in generated responses. Still, there are ways to map your GEO impact:

  • Prompt monitoring: test yourself how often your brand is mentioned on relevant prompts
  • Perplexity.ai or Poe analytics: measuring whether your content shows up when referencing sources
  • Structured citation tracking: tracking how many domains your content is cited correctly and unambiguously on
  • AI mention detection: using tools such as ChatRanker or SGEwatch (in beta) to detect if you are being mentioned

Geo Limo uses this to track mention ratios and entity recognition by month.

There are no official “ranking factors” as in SEO, but effective GEO strategies focus on:

  • Topical authority within a niche
  • Entity recognition and consistency (correct brand name, company info, authorship)
  • Citable wording (clear Q&A structures)
  • Presence on trusted domains (Wikipedia, Forbes, industry blogs)
  • Structured data (schema.org) on your site
  • Social validation (reviews, mentions, backlinks)
  • Long-term content consistency

Structured data, such as Schema.org markup, helps AI systems understand content logically and contextually. For GEO, these types are especially relevant:

  • Organization (for brand entities)
  • Person (for expert positioning)
  • FAQ, HowTo and Article (for content structure)
  • Review, Product, Event (for commercial entities)

Structured data increases your chances of being cited correctly and seen as a reliable source in AI contexts.

Entity SEO focuses on optimizing your online presence around specific entities: people, companies, products, locations or terms. For AI models, entities are more important than keywords – because they carry meaning.

For GEO, this is essential: if your company is not recognized as an entity, an AI is less likely to quote you. This is why we optimize for:

  • Wikidata pages
  • Knowledge Graph entries
  • Consistent company profiles (NAP data).
  • LinkedIn, Crunchbase, GitHub, etc.

Yes, but in an indirect way. In classic SEO, backlinks contribute to domain authority and rankings. In GEO, backlinks ensure that you:

  • More frequently cited by other sources
  • Be recognizable in AI’s datasets
  • Builds reliability and topical authority

In short: backlinks are still useful – but not for ranking higher, but for getting into the AI’s dataset.

You can ‘t train public LLMs like ChatGPT directly, but you can influence their knowledge through:

  • Content creation on trusted platforms (e.g. Wikipedia, Medium, Quora)
  • Mention in existing resources that use AIs
  • Consistent entity entries on the web
  • High-quality, semantically rich content

So it’s about strategically influencing the public knowledge bases from which AIs get their information.

The key AI platforms you want to be visible on as a brand:

  • ChatGPT + Browsing (OpenAI)
  • Google SGE (Search Generative Experience).
  • Perplexity.ai
  • Bing Copilot (Microsoft)
  • You.com
  • Amazon Rufus (for e-commerce GEO)

We continuously monitor visibility on all these platforms – because each has its own logic, sources and citation style.

The first step is a professional GEO audit of your online presence. That means:

  • Scanning your entries in AI answers
  • Checking your presence in knowledge bases (such as Wikidata)
  • Analysis of your citability and content structure
  • Determining quick wins and long-term strategy

Want to take the first step to get started with GEO?

Request your free GEO scan via Geo Limo.
You will receive a concrete overview of your status and a plan of action within 3 working days.