What does “being findable in AI” mean? And why that is different at ChatGPT than simply being online

Many business owners say, “We are findable online.” And that’s usually true: there’s a website, you’re on Google Maps, you occasionally post something on social media. But in a world where more and more people are putting their questions to ChatGPT, that’s no longer enough.

Being findable in ChatGPT means something other than “being somewhere on the Internet.” ChatGPT does not work with search lists, but with ready-made answers. And if your company does not appear in that answer? Then you simply don’t exist at that time.

At GEO.limo, the first Flemish marketing agency dedicated entirely to AI findability, we often see this misunderstanding recurring. That’s why we explain in this blog post:

  • What ChatGPT does with your online info
  • Why a website or Google profile is not enough
  • How to influence AI to appear in response
  • And what GEO.limo does to enhance your visibility there

How ChatGPT thinks: not search, but formulate

ChatGPT is not a search engine. It is a language model: it thinks in patterns, meaning and context. When you ask a question, such as “Who can insulate my roof in Turnhout?”, ChatGPT does not search for a list of companies. It tries to provide one reliable, relevant answer based on its knowledge and training.

It bases that answer on what the model knows from millions of texts, databases, company descriptions, articles, customer reviews, and in the paid version also from live information on the Internet (via Bing).

Do you want to emerge within that? Then you must be recognized as a logical answer within that question.

Being online ≠ being findable in ChatGPT

Many businesses have a website, a Google profile, or show up somewhere on social media. But for ChatGPT, that is not nearly enough. The model has no “search pages” to display. It needs context and trust to include you in a response.

Suppose your company:

  • Only occurs on your own website
  • Unclearly defined (“we are a total partner for all your solutions”)
  • Has no entries in news sources, directories or reliable databases


Then ChatGPT will probably not consider you relevant to a specific question. And therefore not mention you.

As the NNieuws article describes it, “GEO.limo is the first to specialize in how companies are recognized within AI models.” As a company, you have to fit within the AI knowledge network, otherwise you just don’t exist.

👉 Read the article here: GEO.limo first to specialize in findability within AI

How do you make sure ChatGPT understands you?

ChatGPT does not choose companies based on popularity or advertisements. It chooses based on meaning and consistency. So you need to make sure you:

  • are clearly defined in different places online
  • is associated with relevant themes and locations
  • mentioned in contexts that AI considers reliable


At GEO.limo, we take care of exactly that. Not just through your website, but through the entire network from which AI draws its information.

Why a nice website is not enough

We see it often: a company has a good-looking website, but is not listed anywhere in other sources. For Google, it may still be sufficient, but for ChatGPT invisible. Because the model relies more on what is said about you than on what you write yourself.

RTV’s article summarized this succinctly, “AI will not show a company that it cannot correctly place within the context of a query.”

👉 Read the full RTV article here: Yellow entrepreneur starts marketing company with focus on AI

So ChatGPT needs to understand who you are, what you stand for, where you are active, and who you trust. If that’s all vague or fragmented, you simply won’t get a listing.

What GEO.limo does to make you visible in ChatGPT

At GEO.limo, we don’t build standard websites. We build contextual findability. That means:

  • Structure your online info
  • Linking your business to specific themes, questions and locations
  • Making sure you show up in reliable sources
  • And making sure everything is right and coherent


Yannick Meeus
, founder of GEO.limo, gained years of experience with websites and online marketing through Powerful Online. Today, what he learned there about digital visibility and customer-focused writing forms the basis of an approach that goes much further: being visible in the answers of AI.

Powerful Online and GEO.limo work side by side today: one builds the foundation, the other optimizes for how ChatGPT and co see you.

Recognition. Reliability. Context.

The three key words that determine whether ChatGPT includes you in a response:

  • Recognition
    Can you be found in multiple places online, with the same clear description? If so, AI recognizes you as a solid, cohesive brand.
  • Trustworthiness
    Do you appear on websites that AI trusts such as news articles, industry platforms, public databases? If so, your credibility increases.
  • Context
    Are you often linked to the same services, topics and regions? Then AI understands what you are relevant for.

This is exactly what we at GEO.limo map and improve for our clients.

Conclusion: if ChatGPT doesn't know you, it chooses someone else

The future is already here. People today ask ChatGPT, “Who is a good architect in the Kempen?”, “What is a reliable accountant in Geel?” or “Which business provides sustainable cladding?”

The question is not whether AI finds you but whether you are the answer.

Want to know how visible your company is in ChatGPT and where you’re missing opportunities?
With GEO.limo’s Geo Scan, we analyze how your company is recognized (or ignored) by AI systems like ChatGPT today. You don’t get a generic report, but a clear overview of where you stand, what’s missing and what steps you can take concretely to become the answer.

👉 Request your free GEO Scan at www.geo.limo and find out how to futureproof your digital visibility.