Artificial intelligence is no longer something for tech companies or Silicon Valley. Even in Flanders, more and more people are using systems such as ChatGPT, Gemini (Google) or Perplexity AI to ask their questions. They are looking for a plumber, comparing services, planning purchases or just want to know: “Who here is good at what I need?”
For entrepreneurs, that changes everything. Because AI no longer displays a list of ten options. It gives one or two answers. And if your business is not among them? Then you don’t exist for that customer at that moment.
At GEO.limo, the first Flemish marketing agency to focus exclusively on findability within AI, we saw this trend emerge early. This pioneering role did not go unnoticed: RTV, Made in Kempen and NNieuws wrote about how founder Yannick Meeus tackles this evolution. From his previous experience with Powerful Online (focused on websites, copywriting and local marketing), he made the leap to a future-oriented approach: visibility within AI systems such as ChatGPT, Gemini and Perplexity.
But what is the difference between these systems? And how do they affect the way your business is found?
Where people used to browse through search results themselves, they now expect a ready-made answer. They ask a question and immediately get a concrete proposal. No more clicking, no more hesitation.
Each of the three most popular AI systems does so in its own way:
The consequence? Every system looks at your business differently. And so you must also be visible differently.
ChatGPT is the most widely used AI assistant worldwide. The system is trained on a huge amount of text, and in the paid version it also pulls live information from the Internet via Bing.
ChatGPT works like a smart conversationalist: it formulates answers that sound logical and credible, based on how often and in what context you appear online. It looks for authority, consistency, source reliability and less for ads or gimmicks.
You must be well-defined in places where ChatGPT gets its information: trusted websites, news articles, business profiles, public databases. AI must understand who you are and what you stand for. Vague or incomplete business information? Then you fall out of the picture.
Gemini, Google’s AI, is deeply integrated into everything Google touches: Search, Maps, My Business, Gmail… The answer Gemini formulates depends heavily on What Google knows about your business.
Are you using Google My Business? Do you have current opening hours, good customer reviews, clear photos and a well-kept website? If so, Gemini has plenty of material to show you as a relevant answer to a search query.
Local optimization is crucial here. Your Google profile must not only exist, but also be actively managed. Outdated information, unclear descriptions or missing customer reviews? Then you remain invisible, even in your own region.
At GEO.limo, we optimize these profiles with the right data, keywords and structure so that Gemini can correctly interpret as well as recommend you.
Perplexity is the most transparent AI of the three. It answers your question succinctly and lists the sources it uses to do so. That makes it particularly popular with users who want to know quickly why something is the answer.
Perplexity gets its info from live websites, articles, industry platforms, academic sources and other reliable online data. What you see is what it’s based on.
If your company is not mentioned anywhere in solid publications or specialized articles, you will not appear in the response. If you do appear in trade media, local news websites or well-structured directories, then your chances of appearing as a source or answer increase.
In the article from RTV was aptly summarized: AI will show no business that it cannot anchor in a clear digital context. Also Made in Kempen and NNieuws highlight exactly how GEO.limo capitalizes on this: we make sure you’re visible in the places AI trusts.
What all these systems have in common: they choose not on the basis of who pays, but on the basis of who best fits the demand.
But: each system uses different resources, sets different priorities and has different ways of “understanding.”
Therefore, it is not enough to optimize one channel. Just betting on your Google profile or your website today is insufficient. You must:
At GEO.limo, we call it: contextual visibility.
We make sure your business is ready for each of these systems. We do this by:
We combine the technical insights of AI with years of experience in online marketing through Powerful Online. This way, you don’t get theoretical promises, but a visible position in a new digital landscape.
Whether your customer is using Gemini in Google, opening ChatGPT on their smartphone or looking up information quickly via Perplexity, they expect a clear answer. And if that answer isn’t you, AI chooses someone else.
Made in Kempen aptly wrote: “GEO.limo makes companies AI-proof, already today.” And therein lies the essence: don’t wait for the system to change but make sure you’re in the picture right now.
Contact us, and discover how together we build your digital relevance in every system that matters.
