How can you influence AI models? The art of becoming visible in a world that thinks

Artificial intelligence is changing the rules of the game in online visibility. Where search engines used to give you a list of results, today AI assistants like ChatGPT, Gemini and Perplexity simply answer the question themselves. And that means: if you’re not in the answer, you don’t exist for the user.

But how does such an AI actually arrive at that answer? And more importantly: can you influence it? At GEO.limo we know you can, and we are happy to explain how.

Understanding how AI thinks

An AI like ChatGPT is not a search robot that just scours websites. It is a language model that takes in information absorbs, processes and gives meaning based on connections. Think of it as a kind of digital memory that uses everything it has read to formulate answers.

Especially with systems such as Perplexity or Gemini, also plays live information from the Internet plays a role: what’s online now, and how it’s presented. AI extracts knowledge from news articles, company profiles, databases, social signals and public mentions, and from these it builds a picture of your company.

So it’s not a matter of getting good rankings in Google once. It’s about how you appear as a whole within the digital landscape.

Influencing AI? Yes, but differently than you think

You can’t bribe AI, you can’t “buy” an ad at the top like Google Ads. But you can make sure AI sees, understands and trusts you. That’s what we at GEO.limo call strategic visibility.

You influence AI models by:

  • consciously manage your digital traces
  • Be present in the right places
  • Provide clear, consistent information
  • and create meaningful context around your brand


The RTV article on GEO.limo summed this up clearly: “AI will not show a business that it cannot correctly place within the context of a query.” And that’s right. AI needs guidance, and it’s up to you to provide that guidance.

👉 Read RTV’s full article here: Yellow entrepreneur starts marketing company with focus on AI

What are “digital traces”?

Every mention of your business online-a website, an article, a customer review, a LinkedIn post-is a digital trail. The more often AI encounters those trails, the more strongly it begins to associate your business with a particular topic, product or location.

But: that only works if those tracks are consistent and clear. Information that is outdated, incorrect or too vague creates confusion. And that makes AI suspicious with the result that you get passed over.

Four ways to consciously influence AI

  • Make your expertise clear and repeatable
    AI loves repetition and logic. If, on your website, in directories and on social media, you always give the same message about who you are, what you do and for whom, AI will recognize you as trustworthy. So make sure you have a clear profile: “We are a roofer in Turnhout specializing in energy-saving solutions” works better than a vague “partner in building”.

  • Position yourself locally and thematically
    AI works with context. That means: you have to tell not only what you do, but also where and for whom. By clearly positioning yourself in a region or sector, you increase the chances of AI putting you forward as a relevant answer. That’s why at GEO.limo we always incorporate local and content positioning into your online presence.

  • Publications and mentions are worth their weight in gold
    Unlike classic SEO, AI models also look at source credibility. Are you mentioned in an article from a news website, a trade platform or a local medium? Then that mention is much more valuable than a simple Facebook post. A strong source = strong influence.

    This is why we encourage our clients to become visible in niche media, just like how GEO.limo itself was picked up by Made in Kempen and NNieuws, among others.

  • Build a structured network of information
    AI looks for consistency. Make sure your website matches your Google profile, that your name and contact information are identical on directories, and that your content is logically connected to your core business. AI does not trust cluttered profiles.


At GEO.limo, we are strongly committed to building such a network so that AI finds the same, clear story about your company in different places.

Why classic SEO is not enough

Many companies still think in terms of “keywords” and “being at the top of Google.” But AI thinks differently. It’s no longer about ranking, but about fitting within the story of a query.

That’s exactly why Yannick Meeus, in addition to his existing business Powerful Online, the new company GEO.limo founded. Where Powerful Online supports entrepreneurs with websites, online visibility and marketing, GEO.limo goes one step further: it specializes entirely in findability within AI systems.

What began with web development and local optimization has now evolved into a method that addresses how AI models understand information, make connections and choices. Both companies complement each other, each with its own focus.

Who chooses, wins

You can keep hoping AI will find you on its own, or you can consciously choose to become the answer in systems such as ChatGPT, Gemini and Perplexity.

At GEO.limo, we help you with that step by step:

  • We analyze where you are now in the digital landscape
  • We identify the places where you are already making an impact today
  • We strengthen that influence with strategic adjustments
  • And we guide you to stay visible in the world of AI in the long run as well

In summary, yes, you can influence AI if you know how

AI doesn’t work with ads or algorithms like it used to. It works with meaning, trust and context. And that means that you as an entrepreneur have the ability to co-direct that system if you do it right.

Don’t you just want to be visible, but also to be recognized as a relevant answer?
Then now is the time to take action.

Get in touch and find out how we can help your company stand out in tomorrow’s systems.